It is really astonishing in our digital era how some businesses think of SEO as a luxury and not a necessity. We get it. There is a lot of SEO snake oil sales people out there and not only are they making a bad name for the practice, they’re leaving a bad taste in the mouth of the most vulnerable: small businesses.
When SEO is performed in earnest and with skill, it is an ally you’re business should never be without, ever again. Here are 10 reasons why Search Engine Optimization can help your small business and be a lifelong friend.
1) INSISTS ON USER EXPERIENCE
2) CREATES TRUST
3) BRINGS ON THE CONVERSIONS
It’s time to invoke a cheesy scenario to make our point. Don’t worry. It’ll get worse before it gets better. So, you are selling Poodle Shampoo. That’s you’re thing. You’ve dreamed about it your entire life and now you want to get visitors who are looking to buy your special shampoo, because it’s one of a kind. Well, it so happens that your SEO has you ranking on page 1 for “where can I find poodle shampoo.” Signs point to you definitely getting people with a considerable interest, people who are on the precipice of purchasing your product and making their poodle’s curls gleam.
4) IT’S BRANDTASTIC
Okay, so they went with your competitor, PoodleBrite. They did see you come up on page 1 however, and once they’ve used that awful swill on their dog, after they tend to all the bald patches left behind, they are going to search again. Right? Oh yeah. Because you rank for dozens of organic searches related to the product, they are likely going to see your brand once again. It’s going to ring truer this time. I should have tried these guys last time.
5) REVEALS YOUR BUYER
Free data is always a good thing. With google analytics you’ll be able to see the type of organic traffic you attract, with complete demographics, geographic, and device info. If you’re getting a ton of 30 year old females from Beverly Hills on iPhones, you can adjust your page. Take down that grizzly bear with nunchucks in your slider, which, incidentally, only looks good on android phones. It wasn’t effective for marketing poodle shampoo anyhow, come to think of it.
6) ALLOWS FOR OWNERSHIP
7) ASSISTS YOUR PPC
8) HELPS THE REVIEW PROCESS
9) OUTRUN THE JONESES
10) LORD OF YOUR MESSAGE
Bonus: PASSES THE BATON TO SOCIAL SITES
Social Media sharing. Want to get more shares of your content on social media sites? It might help when someone discovers your content by searching google and… then don’t be surprised if a link to your site is shared on some poodle fanatic Facebook group!